What's 'Retail Atmospherics'?

Retail atmospherics is a tactical strategy to get more visitors into your retail store

Do you know about retail atmospherics?

This is one of the most widely used terms in the field of retail marketing. You could say that it is a tactical strategy of influencing customers to stream into your shop or store and make purchases.

retail display rack

Basically, the term refers to the process of enticing customers to buy from your shop by simply using things that will trigger their attention.

These things include the following:

Layout of Your Store

The way you organize and design your store will implicitly or explicitly impact on the way customers will buy from your business or franchise.

The entire outlook of your shop can influence the mood of your customers: your walls, floor or even the way your products and goods are displayed are likely to influence on your customers.

Everything matters - even your choice of retail display racks could make an impact on customer's taste.

Level of Noise.

The level of noise in your store will also tend to influence the way certain products will be purchased.

For instance, if you want to attract cool clients who like coffee, then it's prudent to play low tuned music that will make them feel relaxed after a busy day.

On the other hand, youths tend to buy from shops with youthful and loud music. If they're your target customers, then the level of noise is just the perfect way of enticing them to buy from your shop.

Lighting and Decorations

Lighting and decorations also play significant roles in influencing the way purchases are made in every shop. They tend to attract the attention of your customers and woo them to make purchases in your stores.

In one way or another, decorations and lighting in a specific company is perhaps one way of doing image branding.

Read more about atmospheric factors in the retail environment.

Impact of Retail Atmospherics on Both Consumers and Employees

If you're a real retailer or rather a business person, then you're definitely aware that retail atmospherics will always have an explicit or implicit impact on both your consumers and employees. Some of these impacts can be both positive and negative.

Positive Impacts

When retail atmospherics are properly employed, they are likely to impact positively on you, your business and also your employees.

For instance, you are likely to attract the attention of many customers thus increasing your odds of purchases. This means that by the end of the day, you will have accrued as much profit as possible. It will, on the other hand, increase your cash flow and those of your employees.

In terms of your customers, they will have more confidence buying from your store and thus develop good customer relations.

Negative Impacts

If you employ retail atmospherics without considering the attributes and lifestyle of your clients, then some customers will be affected and they will shy away from buying in your shop.

That's bad for you as the employer and even for your employees.

Sales will reduce thus cutting down on your profits which may also force you to lay down some employees.